Carmen & Sophia "Yorkie"

Company Objectives

1.   To expose your home to the maximum number of interested and capable buyers;

2.   To educate all interested prospects on the unique features and lifestyle benefits your home offers;

3.   To help you get the highest possible sales price for your home in the current market;

4.   To make the listing and sales process easy, convenient, and problem-free for you;

5.   To educate and assist you in the most effective ways to present your home for the greatest buyer impression;

Marketing Plan Elements:

1.   Submit your home listing for exposure to over 7,000 active agents in the Multiple Listing Service system. 

2.   Present copies of your home listing to all of our company's active agents who, each day, work with interested and capable buyers;

3.   Present you with professional advice reports on presenting your home to show exceptionally well, and sell for the greatest possible price; 

4.   Place your home on company weekly tour schedule to be examined by local real estate agents working with motivated buyers;

5.   To promote your home in local penny saver magazine and also Coastal Living  if over $400,000 listing price

6.   Create custom publicity flyers about your home for personal distribution to each active agent in the community;

7.   Promote your home to our community REALTOR tour schedule to be examined by active agents;

8.   Create a custom flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home;

9.   Place a photo label of your house on the back of marketing mint boxes for buyers

10. Promote your home on my personal "7000"agent e-mail  list; 

11. Maximize showing exposure through professional signage

12. Enhance convenience of buyer viewing by placing home on a keysafe

13. Promote your home to the public through Open Houses;

14. Promote your home by distributing flyers, brochures, and making personal announcements at real estate office meetings;

15. Arrange a local lender familiar with the numerous and changing methods of financing to educate potential buyers on the many financing programs.

16. Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers;

17. Advertise your home through signs and brochures;

18. Market  e-mail and ads to tell buyers more information about your home and its features

19. Keep you educated and up-to-date on listing and selling market conditions in your area

20. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

21. Promote your home through our company website and my personal websites that are advertised in many places on the Internet.

22. Google "Laguna Woods homes for sale" to see my website at the top of the list

23. Track all home showing agents and public using special sign-in sheets at open house;

24. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;

25. Try to ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;

26. Represent you in contract negotiations with buyers to help generate the highest selling price for the home;

27. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;

28. Track escrow and be sure you get your proceeds check at closing of your home.

29. Promote your home through many different websites online, such as Realtor.com, home seekers, and others.

30. Create slide show of your home on disks to distribute to buyers.

31. Include your home in my marketing brochure

I look forward to a smooth transition for you and successful closing

in the sale of your home

Thank you for your business,

Respectfully Yours,

Carmen Johnson.

949-683-7727

Century 21 Rainbow Realty.

All C-21 offices are independently owned and operated.